ATTITUDE POWER

XXPRD HEAD OFFICE 【 BOXX 】

I entered the apparel industry in 1997 and embarked on my journey as a costume stylist for XXPRD in 2002. It was in 2003 that I earnestly began my design activities. Over twenty years have passed without me realizing, living a life within the apparel industry akin to the growth of an individual into adulthood, dedicating myself to design and work with passion. As a milestone of 20 (XX) years, I recently looked back on past designs and works. 【Support for domestic, Korean, Western, and various brand companies - from TV commercials, dramas to advertising stylists】 Logos, illustrations, accessories, styling, image photos, and more... While surveying through an immense archive, I first noticed the consistent element present in each and every work accomplished until now. This continuity, I believe, is evidence of the shared values in the collaborative process of design production with artists, clients, creators, dealers, manufacturers, and professionals from various industries. Moreover, the culmination of refining and sharing the art and toil of design with colleagues and compatriots based on the experiences and knowledge acquired through these continual processes has, I believe, led to the creation of intangible originality. Above all, commercial design work thrives on discerning consumers. Over these twenty years, the music, product packaging, magazines, accessories, clothing, and more that I've been involved in designing have likely reached the hands of countless consumers. Being able to share moments of the same era with a truly diverse range of people through each design is invaluable and deeply appreciated. I would like to take this opportunity to express my gratitude once again.
THANXX FOR ALL YOUR SUPPORT

28 May, 2023 Taisuke Hoshikawa